“Clothes don’t make the man. But they make 90% of what you see in the man”.
Whether you agree with this statement or not, the truth is that the majority of people think this way. And, like it or not, PERCEPTION IS REALITY!
If you don’t agree that your appearance is a priority when greeting a prospect or customer, then stop reading now and leave our website. Why waste your time?
For the rest of you who believe in PROJECTING A SUCCESSFUL IMAGE…please read on.
In ultra-competitive, low margin service industries such as HVAC/R and Plumbing, it’s the little things that can mean the difference between running a successful, profitable, and growing business vs. a struggling, sell-at-all-cost entrepreneur.
Al Ries, a best-selling author and considered by many as the authority on the laws of marketing, has stated that you must “DIFFERENTIATE OR DIE”. You simply cannot afford to operate a business like all of your competitors. If your customers can’t remember you, you’re letting opportunities slip through your fingers, and ultimately costing your company the profit it deserves.
Booties Make Believers!
Wearing Buffalo Booties is an inexpensive and simple way to make that “POWERFUL FIRST IMPRESSION“. And that, my friends, is the whole point!
Whether a salesperson is invited for an in house quotation, a technician arrives to perform a service call, or a crew is dispatched to install new equipment, the message your company is sending is very clear: It’s courteous, professional, and trustworthy!
For just pennies per pair, you’ll set yourself apart from your competition.